The Myth of Audience Ownership
And What Actually Matters Now
What Happens When Attribution Stops Working
When the link between measurement and reality weakens, business models shift whether you name it or not.
The Myth of Audience Ownership
And What Actually Matters Now
Leaving Substack: The Lesson in Platform Risk
This was only post #3 on Substack and I’m already shifting platforms.
The Stormy Seas Audience Plan
Six plays to reset your role, drive revenue, and lead when the market gets rough
The Audience Budget Pitch Playbook
How to secure the resources your audience team needs in 2026.