At Audience Insiders, we believe in building trust through transparency — especially as artificial intelligence becomes a larger part of how content is created, delivered, and experienced.
🤖 Where We Use AI
AI tools, including ChatGPT and related generative models, are used to support — not replace — our editorial and strategic thinking.
- Brainstorming ideas, outlines, and structure for blog posts, whitepapers, or reports
- Drafting initial versions of posts or graphics that are then heavily edited and reviewed by a human
- Cleaning up transcripts, summarizing meetings, or organizing research
- Formatting for platforms like Ghost, Markdown, or presentation tools
- Testing audience engagement (e.g., subject lines, CTA copy)
In short: AI helps us move faster. But everything you read is human-approved.
🧠What’s Always Human
The following work is always created and/or reviewed by a human — usually Tony himself:
- All final content strategy and editorial decisions
- Opinions, recommendations, and insight shared in blog posts and newsletters
- Client-facing work, consulting engagements, and custom deliverables
- Relationship-driven communication (emails, comments, community interactions)
We don’t use AI to:
- Fabricate data or quotes
- Simulate interviews or anonymize voices without disclosure
- Mass-produce “filler content” or SEO clickbait
- Generate entire posts without human refinement and input
If something reads like it was written by a machine, that’s our failure — not the AI’s.
📌 Why We Disclose This
AI tools are changing the media landscape — and that includes audience development, editorial workflows, and marketing operations. As a company that serves professionals in these spaces, we think it’s important to walk the talk.
We’re not anti-AI. But we are pro-transparency, pro-voice, and pro-quality.
đź’¬ Questions? Feedback?
If you’re curious about how we’re using AI — or want to chat about how you can responsibly incorporate it into your audience strategy — we’re all ears.
Reach out anytime at hello@audienceinsiders.com.