Tony Napoleone

Organic traffic is becoming an uphill battle for many publishers. The rise of GenAI tools and position zero answers means that for many generic keywords, the first click (the one we’ve long relied on) is never going to happen. Instead, users get their answers directly in search results, leaving

The Next Phase of Inbox Placement for Publishers and Newsletters With the public release of Apple’s iOS 18.2, email marketing for publishers and newsletter operators is entering uncharted territory. As adoption ramps up, the implications for inbox placement and engagement strategies are profound. For email marketers, this is

Cyber Monday’s inbox chaos doesn’t just impact open rates—it creates a ripple effect across engagement metrics, deliverability, and audience loyalty that can last for weeks. Advanced publishers understand this isn’t just a challenge—it’s an opportunity to reshape how they leverage email during peak promo

As 2025 approaches, media companies are refining their plans to engage audiences, boost revenue, and adapt to an evolving industry. While it’s exciting to introduce new initiatives, it’s equally critical to take stock of what’s no longer serving your business. Think of it like spring cleaning your

In the evolving world of media, live and virtual events have become pivotal in engaging audiences and creating memorable experiences. However, the key to executing a successful event lies in understanding your audience deeply and delivering content and experiences that resonate with them. One of the most valuable assets media

As Big Tech continues to reshape the digital landscape, media companies are facing unprecedented challenges. From the rise of generative AI to the increasing costs of paid traffic, and the evolving nature of email marketing, it’s clear that traditional strategies aren't as effective as they once were.

Consistency is the most underrated asset in digital marketing. When marketers obsess over the latest tactics and trends, they often forget that showing up consistently builds trust and recognition over time. It's not just about posting every day; it's about consistently delivering value and staying aligned

At a high-level, it's relatively simple...but you don't just wany any job, you want the job. For better or worse, so much of this comes down to lucky connections (even 2nd/3rd level) and being in the right place at the right time. But you

Collaboration boosts audience growth. By partnering with influencers and brands, you enhance reach. Select partners wisely, foster mutual benefits, and prioritize authenticity. Collaboration unlocks potential.