Career

Let’s talk about identity. Not just what you do in audience development… but how you do it.

We’re getting honest about the most common — and costly — mistakes we see in audience development. Not to shame, but to sharpen.

The Audience Development role has expanded, fragmented, and matured all at once. What used to be a niche marketing or editorial function has become a strategic linchpin in publishing, media, and digital business models.