Email

The Next Phase of Inbox Placement for Publishers and Newsletters With the public release of Apple’s iOS 18.2, email marketing for publishers and newsletter operators is entering uncharted territory. As adoption ramps up, the implications for inbox placement and engagement strategies are profound. For email marketers, this is

Cyber Monday’s inbox chaos doesn’t just impact open rates—it creates a ripple effect across engagement metrics, deliverability, and audience loyalty that can last for weeks. Advanced publishers understand this isn’t just a challenge—it’s an opportunity to reshape how they leverage email during peak promo