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Let’s be honest: you probably don’t need another newsletter in your inbox. You're already getting ten versions of “5 Things I’m Thinking About,” plus a daily AI recap, a crypto hot take, and something suspiciously Morning Brew–adjacent for your niche corner of the industry.

A new resource for media pros building smarter, more sustainable audience strategies. In this kickoff post, I share the “why” behind this project, what I hope it becomes, and what you can expect as a reader. It’s for the people doing the work — and it starts here.