The Audience Scorecard: A Modern Framework for Measuring What Matters
Today’s post is a tool — one that can help you measure what matters in a modern audience business.
Marketing
What Media Companies Can Learn from SaaS: Retention, Onboarding, and Customer Ops for Audiences
SaaS companies obsess over retention, user onboarding, and lifecycle health.
Media companies? Still too often stuck in the churn-and-burn acquisition cycle.
Lifecycle Marketing for Media Brands: How to Build Journeys That Convert and Retain
Let’s talk about a strategy that’s underutilized in publishing — but foundational in SaaS, eCommerce, and product-led growth: lifecycle marketing.
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